Proceso de ventas del almacén de ropa americana EcuaNewyork de la ciudad de Babahoyo.

In the ECUANEWYORK store a stagnation at the commercial level is conceived, as a result of shortcomings in its sales process, where it is not able to attract or retain customers effectively, since there are no relationships with the public either before or after making the commercial transaction, and it is considered that the misinformation that the prospects have affects that the establishment is not among their options when they think about making their purchases. In the present work, different issues related to commercial procedures were investigated, taking into account the case of the Babahoyense store, therefore the objective of the research is to analyze the sales process of the ECUANEWYORK store, being a requirement to deepen in the study of the different stages that are integrated to a commercial procedure, as is the task of marketing, According to data obtained from direct sources, it was possible to deduce that it would be convenient to develop campaigns and inform consumers through digital media, because these platforms are the most used in everyday life and it is feasible to interact spontaneously with a brand, learn about new products and even compare offers before making a purchase decision.

• Egile nagusia: Jarrin Anchundia, Meybelin Katiuska (author)
• Formatua: bachelorThesis
• Argitaratua: 2022
• Gaiak: Proceso de ventas; Relaciones continuadas; Seguimiento; Comunicación comercial
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/12982