La calidad del servicio en el Almacén Marun del cantón Babahoyo periodo 2022-2023.

Introduction: Almacén Marún is dedicated to the wholesale and retail sale of clothing and home textiles, with a long history in the textile market, being one of the most visited and well-known in the city of Babahoyo, with more 50 years of experience. Currently, the textile market is larger, therefore, Service quality is essential for businesses to obtain a competitive advantage, as is customer satisfaction and preference. Objective: Examine the quality of the service of the Marún Warehouse, in the city of Babahoyo Methodology: A field investigation was carried out in which information was collected directly from the environment, using a combined approach that includes quantitative and qualitative aspects Results: The company's service quality is defined as an average quality of service, since it provides a solid reference point in evaluating and improving the customer experience at the Marún warehouse. Conclusion: The quality of the service is a fundamental and priority aspect for business success, which is why it influences its collaborators to ensure that the attention is friendly, efficient and personalized for each client according to their needs, in the same way, the experience textile, training and continuous training of personnel are essential factors to improve and maintain the quality of service, from which it can be defined that from the owner's perspective the way the business is run to date is optimal.

• Main Author: Onofre Parra, Stephany Elizabeth (author)
• Format: bachelorThesis
• Published: 2023
• Subjects: Calidad; Servicio; Gestión; Fidelización
• Online Access: http://dspace.utb.edu.ec/handle/49000/14730