Gestión de ventas de la Farmacia Raly del Cantón Pueblo Viejo de la provincia de Los Ríos periodo “2022”

The case study entitled: Sales management in the Raly pharmacy of the Pueblo Viejo canton of the city of Babahoyo, period 2022 has as a general objective to evaluate the sales management processes applied, which has the purpose of analyzing marketing strategies, to improve the levels of competitiveness, which was addressed under the line Financial, administrative, tax, audit and control management, framing itself and in the marketing and commercialization subline, in which the descriptive method was applied, through which through interviews and Surveys can collect important data on the current situation in which the company is, the customer service that it provides to the user to be able to know if the activities that they apply are good, bad and regular, since they do not have updated knowledge to provide good quality standards and thus close sales because they do not use current methods. With this case study, it is expected to identify the factors that affect sales efforts, determining the shortcomings in the marketing and advertising of medicines, because they do not have a good commercialization which does not allow the customer to be attracted and to allow them to be loyal with the product and service provided. It was determined that the company, by not having adequate strategies, fails to meet its proposed objectives in a certain period of time, for that, alternatives will be suggested that help this problem in a radical way and thus have a successful change for the benefit of the company. company.

• Autor Principal: Peralta Palacios, Nancy Diana (author)
• Formato: bachelorThesis
• Publicado: 2023
• Subjects: Gestión de ventas; Estrategias; Comercialización; Marketing; Procesos
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/13735