Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos
The present case study is carried out through a qualitative methodology that allows a review of the situation of the place where the research is carried out, inductive, scientific, bibliographic methods are used, in addition a descriptive study is applied for which the survey technique was adopted,...
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| Format: | bachelorThesis |
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2021
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/10609 |
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| author | Santana González, Ginger Michael |
| author_facet | Santana González, Ginger Michael |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Morales Reyna, Franklin Rafael |
| dc.creator.none.fl_str_mv | Santana González, Ginger Michael |
| dc.date.none.fl_str_mv | 2021-11-19T17:41:26Z 2021-11-19T17:41:26Z 2021 |
| dc.format.none.fl_str_mv | 20 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/10609 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Satisfacción Usuario Estrategias Servicio |
| dc.title.none.fl_str_mv | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present case study is carried out through a qualitative methodology that allows a review of the situation of the place where the research is carried out, inductive, scientific, bibliographic methods are used, in addition a descriptive study is applied for which the survey technique was adopted, a structured questionnaire was developed that was applied to the users of the company Cnel. EP - Los Ríos, a representative sample was taken using an error of 10% on the population under study. This research is directed to the research line of the Faculty called Administrative Financial Management, Tax Audit and Control and to the research sub-line of the trade career "Marketing and Marketing", the objective of the research is to know the level of satisfaction of the users of the company Cnel. EP - Los Ríos, for which it seeks to answer the following questions: What are the factors that influence customer satisfaction at Cnel. EP - Los Ríos? How does the consumer consider the quality of the service of the company Cnel. EP - Los Ríos? |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_db5984c682e1a475149d956f785da0cc |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/10609 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Análisis de la satisfacción al cliente en la empresa CNEL EP Los RíosSantana González, Ginger MichaelSatisfacciónUsuarioEstrategiasServicioThe present case study is carried out through a qualitative methodology that allows a review of the situation of the place where the research is carried out, inductive, scientific, bibliographic methods are used, in addition a descriptive study is applied for which the survey technique was adopted, a structured questionnaire was developed that was applied to the users of the company Cnel. EP - Los Ríos, a representative sample was taken using an error of 10% on the population under study. This research is directed to the research line of the Faculty called Administrative Financial Management, Tax Audit and Control and to the research sub-line of the trade career "Marketing and Marketing", the objective of the research is to know the level of satisfaction of the users of the company Cnel. EP - Los Ríos, for which it seeks to answer the following questions: What are the factors that influence customer satisfaction at Cnel. EP - Los Ríos? How does the consumer consider the quality of the service of the company Cnel. EP - Los Ríos?The present case study is carried out through a qualitative methodology that allows a review of the situation of the place where the research is carried out, inductive, scientific, bibliographic methods are used, in addition a descriptive study is applied for which the survey technique was adopted, a structured questionnaire was developed that was applied to the users of the company Cnel. EP - Los Ríos, a representative sample was taken using an error of 10% on the population under study. This research is directed to the research line of the Faculty called Administrative Financial Management, Tax Audit and Control and to the research sub-line of the trade career "Marketing and Marketing", the objective of the research is to know the level of satisfaction of the users of the company Cnel. EP - Los Ríos, for which it seeks to answer the following questions: What are the factors that influence customer satisfaction at Cnel. EP - Los Ríos? How does the consumer consider the quality of the service of the company Cnel. EP - Los Ríos?El presente caso de estudio se lleva a cabo a través de una metodología cualitativa que permite hacer una revisión de la situación del lugar donde se lleva la investigación, se utilizan los métodos inductivo, científico, bibliográfico, además se aplica un estudio descriptivo para lo cual se adoptó la técnica de la encuesta, se elaboró un cuestionario estructurado que se aplicó a los usuarios de la empresa Cnel. EP - Los Ríos, se tomó una muestra representativa utilizando un error del 10% sobre la población objeto de estudio. Esta investigación esta direccionada a la línea de investigación de la Facultad denominada Gestión Financiera Administrativa, Tributaria Auditoría y Control y a la sublínea de investigación de la carrera de comercio “Marketing y Comercialización”, el objetivo de la investigación es conocer el nivel de satisfacción de los usuarios de la empresa Cnel. EP - Los Ríos, para lo cual se busca responder a las siguientes preguntas: ¿Cuáles son los factores que influyen en la satisfacción de los consumidores de Cnel. EP - Los Ríos?, ¿Cómo considera el consumidor la calidad del servicio de la empresa Cnel. EP - Los Ríos?BABAHOYO: UTB, 2021Morales Reyna, Franklin Rafael2021-11-19T17:41:26Z2021-11-19T17:41:26Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis20 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/10609esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:34:57Zoai:dspace.utb.edu.ec:49000/10609Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:25:23.651380Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos Santana González, Ginger Michael Satisfacción Usuario Estrategias Servicio |
| status_str | publishedVersion |
| title | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| title_full | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| title_fullStr | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| title_full_unstemmed | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| title_short | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| title_sort | Análisis de la satisfacción al cliente en la empresa CNEL EP Los Ríos |
| topic | Satisfacción Usuario Estrategias Servicio |
| url | http://dspace.utb.edu.ec/handle/49000/10609 |