El plan estratégico de marketing para la comercialización y fidelización de clientes de la empresa “Eurocréditos” de la parroquia Moraspungo, cantón Pangua en el período 2023.

The case study is entitled "Strategic marketing plan for the commercialization and customer loyalty of the company "Eurocréditos", in the city of Moraspungo, Cantón Pangua in the period 2023" had as objective to analyze the current situation of the company Eurocréditos about the plan strategic marketing that they use to improve the commercialization and customer loyalty in the company since there is evidence of a stagnation in the growth of the client portfolio and in the economic flow of the same, for the collection of information the interview technique was used through a questionnaire, the same one that was applied to the manager of the company, whereas results it was evidenced that the company is making all the necessary efforts for the success of the company, however the different strategies are not working effectively Therefore, a thorough evaluation of the current situation of the company is required to identify deficiencies s in marketing strategies and propose effective solutions to improve marketing and customer loyalty, within the strategic marketing plan you must consider certain aspects to ensure that the established objectives are met.

• Main Author: Veloz Calero, Darío Alexander (author)
• Format: bachelorThesis
• Published: 2023
• Subjects: Plan estratégico; Comercialización; Fidelización; Clientes
• Online Access: http://dspace.utb.edu.ec/handle/49000/14295