Estudio Comparativo de los Sistemas de Gestión de Contenidos para la Implementación de Sitios Web en la Pymes de la Ciudad de Babahoyo.

Worldwide, it has been widely demonstrated that the use or application of technologies of information and communication helps SMEs in a great way to become more productive and competitive in the current market. For this reason the digital world today is giving and opening great roads or possibilities for SMEs to increase their competitiveness, and so these allow to imply a great improvement in the automation and management in the processes of the same. One point that is of great importance is that the use of ICTs help simplify the processes of internationalization of SMEs so that they can reach a more global market that improves your business goals and expectations. The lack of information about the products or services of SMEs in the city of Babahoyo, cause the citizens not to know about the offers of their products and services that it offers and they have to look for other companies and this causes them the decrease of the clients. By not containing a web page, SMEs lose credibility with consumers and that most customers make more use of technology and rarely do cases to be informed by another means whether it is the TV, the radio or the newspaper. Having or providing a website to small and medium-sized companies in the city of Babahoyo is to bring them closer to market to which they are directed and to be able to make them more effective the process of their sales and thus achieving have an acceleration in the growth of your business.

• Autore principale: Santillan Junco, Gabriel Elias (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2018
• Soggetti: Estudio; Comparativo; Sistema; Gestión
• Accesso online: http://dspace.utb.edu.ec/handle/49000/3650