Gestión administrativa de la empresa Serviagro del cantón Baba, durante el periodo 2023.

Administrative management in a chemical products company is essential because it guarantees it is proper functioning, focusing especially on the marketing area. In this context, marketing not only contributes to revenue generation. Also, guides administrative management by providing valuable data, effectives strategies, and a deep understanding of how the company is perceived in the market. It even integrates perspectives into daily decision-making. It is essential for effective administrative management aligned with business objectives. In addition, it focuses on examining how the company has planned, implemented, and evaluated its initiatives in the marketing plan to achieve its business objectives. Likewise, various aspects are explored, such as its position in the agricultural market through marketing strategies. The identification of the target market, the execution of advertising campaigns, and the use of digital tools and social networks examined are. This marketing approach is directly related to business strategies since success in the marketing of agricultural products depends largely on effective management in this area. The evaluation focuses on understanding how these marketing strategies directly contribute to business objectives, being essential for consolidating presence in the agricultural market. It even evaluates how marketing strategies contribute to the company's business objectives.

• Autor Principal: Sanlong León, Nayeli Analía (author)
• Formato: bachelorThesis
• Publicado: 2024
• Subjects: Gestión administrativa; Marketing; Estrategias; Mercado; Toma de decisiones
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/15871