Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023.
The following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification na...
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| Format: | bachelorThesis |
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2024
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/15850 |
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| author | Moran Villamar, Orlin Yeremy |
| author_facet | Moran Villamar, Orlin Yeremy |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Nivela Icaza, José María |
| dc.creator.none.fl_str_mv | Moran Villamar, Orlin Yeremy |
| dc.date.none.fl_str_mv | 2024-03-28T05:09:28Z 2024-03-28T05:09:28Z 2024 |
| dc.format.none.fl_str_mv | 45 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/15850 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Gestión Clientes Estrategias Retención Internet |
| dc.title.none.fl_str_mv | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification narrates the importance of carrying out strategies applied in costumer management for customer retention. In order to comply with all that was proposed, different methodologies were applied, among which are the SWOT matrix that allows us to perform an internal and external analysis of the company. The results revealed that AMG Internet has shortcomings in customer retention, which could be solved by applying new strategies. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_dedae971ea19a93173256bb6e0174f30 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/15850 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023.Moran Villamar, Orlin YeremyGestiónClientesEstrategiasRetenciónInternetThe following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification narrates the importance of carrying out strategies applied in costumer management for customer retention. In order to comply with all that was proposed, different methodologies were applied, among which are the SWOT matrix that allows us to perform an internal and external analysis of the company. The results revealed that AMG Internet has shortcomings in customer retention, which could be solved by applying new strategies.The following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification narrates the importance of carrying out strategies applied in costumer management for customer retention. In order to comply with all that was proposed, different methodologies were applied, among which are the SWOT matrix that allows us to perform an internal and external analysis of the company. The results revealed that AMG Internet has shortcomings in customer retention, which could be solved by applying new strategies.En el siguiente estudio de casos se presentó problemas coherentes con la gestión de clientes en la empresa AMG Internet del cantón Vinces durante el periodo 2023. El problema se relacionó con la necesidad de tratar el tema de la retención de clientes que presenta la entidad antes mencionada. La justificación narra la importancia de llevar estrategias que permitan la retención de los clientes. El objetivo principal trata de analizar la efectividad de las estrategias aplicadas en la gestión de clientes, para la retención de los clientes. Para cumplir con todo lo que se planteó, se aplicó diferentes metodologías, entre las cuales están la matriz FODA que nos permite realizar un análisis tanto interno como externo de la empresa. Los resultados revelaron que AMG Internet cuenta con falencias en la retención de clientes, que podrían ser solucionadas mediante la aplicación de estrategias nuevas.Babahoyo: UTB-FAFI. 2024Nivela Icaza, José María2024-03-28T05:09:28Z2024-03-28T05:09:28Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis45 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/15850esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2024-03-28T08:01:29Zoai:dspace.utb.edu.ec:49000/15850Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:21:06.537390Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. Moran Villamar, Orlin Yeremy Gestión Clientes Estrategias Retención Internet |
| status_str | publishedVersion |
| title | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| title_full | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| title_fullStr | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| title_full_unstemmed | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| title_short | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| title_sort | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. |
| topic | Gestión Clientes Estrategias Retención Internet |
| url | http://dspace.utb.edu.ec/handle/49000/15850 |