Las redes sociales en la comunicación política de Daniel Noboa y Luisa González en las elecciones presidenciales de Ecuador 2025
The study aims to evaluate how social networks (Facebook, TikTok, Instagram and X) influence the political communication of the campaigns of Daniel Noboa and Luisa González in the presidential elections of Ecuador 2025. In this study, a documentary and explanatory type research will be applied, usin...
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| Materyal Türü: | bachelorThesis |
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2025
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/18219 |
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Etiketle | Özet: | The study aims to evaluate how social networks (Facebook, TikTok, Instagram and X) influence the political communication of the campaigns of Daniel Noboa and Luisa González in the presidential elections of Ecuador 2025. In this study, a documentary and explanatory type research will be applied, using a non-probabilistic convenience sampling approach, the population of the present research is within the established age range (18 to 35 years) with a total of 267,866 of the chosen population. For data processing, data collection was carried out through interviews and comparative tables. It is concluded that the candidates Daniel Noboa and Luisa González used political communication strategies in each of their publications, both candidates used the resource of complementary elements such as: mascots, identifying colors, bracelets, rings, corporate image and associative image. Due to the so-called digital age, social networks have proven to be valuable instruments in political communication, because they have allowed each candidate to effectively reach an audience, generating a significant impact on the perception of voters. |
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