Estudio de la estrategia comunicacional en el medio audiovisual rey tv, año 2021
For every company it is very important to enhance its means of communication among consumers, the objective of this research is to study communication strategies in the Rey Tv audiovisual medium in 2021 in the province of Los Ríos. It is a problem in the audiovisual company since there are no commun...
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| Formato: | bachelorThesis |
| Publicado: |
2021
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/11039 |
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Agregar Etiqueta | Sumario: | For every company it is very important to enhance its means of communication among consumers, the objective of this research is to study communication strategies in the Rey Tv audiovisual medium in 2021 in the province of Los Ríos. It is a problem in the audiovisual company since there are no communication strategies. Strategies are required for the media that identify and properly use the appropriate media, formulate strategies for the media should follow the steps of strategic planning that is stated in planning and strategies the situation should define clear objectives, plan the action and results of the strategy in the media. In this sense, an alternative of incorporating the media is proposed. |
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