Estrategias de marketing y su incidencia en el sindicato de choferes de la ciudad de Babahoyo en el año 2024.
This case study focuses on analyzing the marketing strategies of the Drivers' Union of the city of Babahoyo and its impact on customer acquisition, and reveals that the institution faces challenges when it comes to visibility and communication of its value proposition. The absence of an effecti...
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| Format: | bachelorThesis |
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2025
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/17801 |
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