Estrategias de comunicación utilizadas en la campaña de Educación vial de Transvial EP en el periodo 2022

The road safety education campaigns presented by public companies require preparation work and use of strategies, so this research is justified in the contributions to the company Transvial, to advertising scholars, their strategies in campaigns and road safety education, because through the point of view presented it was possible to identify creative approaches and functional strategies within the campaigns of public companies. Thanks to the General objective, Determine the communication strategies used in the Road Safety Education campaign of Transvial EP in 2022. It was possible to apply the Inductive, qualitative and descriptive methodology, make use of observation, with its tool, the observation sheets applied on two publications of each month during 2022 on the Facebook and Instagram page; the interview conducted to who was director at that time of the company and the person in charge of supervising the campaign. It was concluded that much use was made of emotionality as a creative approach, that digital strategies were used to a great extent, as well as human and citizen service resources and digital channels, mobilization of human resources, joint work with citizen service departments, advertising and printed implements to comply with its road safety education campaign. Recommending greater attention to their social networks, as their interaction remains very fair and increase the creative approaches used.

• Главный автор: Ochoa Jara, Massiel Belén (author)
• Формат: bachelorThesis
• Опубликовано: 2023
• Предметы: Transvial; Estrategias de comunicación; Campaña de educación vial; Análisis
• Online-ссылка: http://dspace.utb.edu.ec/handle/49000/15030