Servicio al cliente y su influencia de posicionamiento en el mercado ferretero de la empresa “ferricolor s.a.” en la ciudad de Babahoyo para el año 2015.
This thesis proposes a “marketing plan that affects the positioning of the hardware market, as a tool to plan their activities with technical criteria of excellence, economy and efficiency, in order to capture more market this canton, improving quality customer service and generate a greater impact...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2014
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| Online adgang: | http://dspace.utb.edu.ec/handle/49000/412 |
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Tilføj Tag | Summary: | This thesis proposes a “marketing plan that affects the positioning of the hardware market, as a tool to plan their activities with technical criteria of excellence, economy and efficiency, in order to capture more market this canton, improving quality customer service and generate a greater impact on the market. Chapter I contains the objectives. Chapter II, developed the Theoretical Framework, which has been structured according to the variables investigated. Chapter III, development of appropriate data collection instruments, which allowed us to get the real information of the investigated aspects and analysis and interpretation of research data, is presented... |
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