Servicio al cliente y su influencia de posicionamiento en el mercado ferretero de la empresa “ferricolor s.a.” en la ciudad de Babahoyo para el año 2015.
This thesis proposes a “marketing plan that affects the positioning of the hardware market, as a tool to plan their activities with technical criteria of excellence, economy and efficiency, in order to capture more market this canton, improving quality customer service and generate a greater impact...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/412 |
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