Análisis de la gestión administrativa de la Playita San Cristobal y su incidencia en el desarrollo turístico del cantón Quevedo, año 2021

This research work seeks to propose a strategy for tourism management services and products offered by the San Cristobal beach in the canton of Quevedo, whose main objective is to promote our city with quality and diversify through natural resources or tourist attractions that we have. This research work began with the development of the theoretical foundation, for which a search was conducted in the different sources available, to achieve the correct definition and from there start with the development of the case. In chapter one, the proposal of the importance of a tourism administration which would seek to improve the tourism development of this sector that would improve the influx of visitors in the canton, which will contribute to solve the problems, through applicable strategies, achieving to capture the interest of national and local tourists. Chapter two contains the interviews with the owner of the place where several results and proposed solutions are detailed, as well as the conclusions and recommendations pertinent to the research. The purpose of this project is that thanks to a good administration the tourist promotion in the san Cristobal beach is a contribution to the tourism of the Canton Quevedo, because when promoting the sites with which it counts in an adequate way, with a well directed promotion through different means, focused to achieve the increase of the affluence of visitors being the population the main beneficiary through the economic resources that are obtained from the tourist activity.

• المؤلف الرئيسي: Flores Estrella, Ronny Scott (author)
• التنسيق: bachelorThesis
• منشور في: 2021
• الموضوعات: Gestión administrativa; Análisis; Desarrollo turístico
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/11094