Plan estratégico de marketing en ventas para el supermercado don Saúl Cantón Babahoyo Provincia Los Ríos
Commercial Don Saul with the desire to be a modern, competitive microenterprise want to develop strategies to improve their services and products to meet the needs of its customers, staples and consumer cleaning products among others. With the design and implementation of a strategic marketing plan...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Այլ հեղինակներ: | |
| Ձևաչափ: | bachelorThesis |
| Լեզու: | spa |
| Հրապարակվել է: |
2014
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| Խորագրեր: | |
| Առցանց հասանելիություն: | http://dspace.utb.edu.ec/handle/49000/409 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Ավելացրեք ցուցիչ | Ամփոփում: | Commercial Don Saul with the desire to be a modern, competitive microenterprise want to develop strategies to improve their services and products to meet the needs of its customers, staples and consumer cleaning products among others. With the design and implementation of a strategic marketing plan to position itself in the market through advertising campaign to increase awareness of potential consumers. Through advertising campaigns is to make a budget allocation of 2% of gross sales of the business, using motivational strategy advertising through radio, newspaper, flyers, posters, billboards and yellow pages. In addition to an advertising message, slogan and logo for better advertising process to enable market positioning and in turn allows to increase sales by improving the profitability of commercial Don Saul... |
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