Atención al cliente en la ferretería william lui de la parroquia san juan
The hardware store "William Lui", based on the various problems it presents due to low profitability in its sales, has sought the alternative to improve customer service within the family business to increase the attraction and loyalty of customers in order to improve its sales. The proble...
Պահպանված է:
| Հիմնական հեղինակ: | |
|---|---|
| Ձևաչափ: | bachelorThesis |
| Հրապարակվել է: |
2022
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| Խորագրեր: | |
| Առցանց հասանելիություն: | http://dspace.utb.edu.ec/handle/49000/11770 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Ավելացրեք ցուցիչ | _version_ | 1860326246246776832 |
|---|---|
| author | Mogro Mariscal, Johanna Carolina |
| author_facet | Mogro Mariscal, Johanna Carolina |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Pazmiño, Diego |
| dc.creator.none.fl_str_mv | Mogro Mariscal, Johanna Carolina |
| dc.date.none.fl_str_mv | 2022-05-23T02:07:45Z 2022-05-23T02:07:45Z 2022 |
| dc.format.none.fl_str_mv | 29 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/11770 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Atención Al Cliente Estrategias De Atención Al Cliente Servicio Posicionamiento Competitividad Mejoramiento Captación Incremento |
| dc.title.none.fl_str_mv | Atención al cliente en la ferretería william lui de la parroquia san juan |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The hardware store "William Lui", based on the various problems it presents due to low profitability in its sales, has sought the alternative to improve customer service within the family business to increase the attraction and loyalty of customers in order to improve its sales. The problematic situation is based on a high percentage of complaints and claims, so it is imperative to solve the problems presented by customers who are not well served by the employees of the microenterprise. The results of the analysis determined the current situation of the company. It was found that customers are not satisfied with the service offered and their complaints and requirements are not immediately attended to. It was also determined that the company's employees are not friendly when attending to customers and are not sufficiently trained to offer immediate solutions. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_e4fb70a53801a8a3092aa03f0074026f |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/11770 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Atención al cliente en la ferretería william lui de la parroquia san juanMogro Mariscal, Johanna CarolinaAtención Al ClienteEstrategias De Atención Al ClienteServicioPosicionamientoCompetitividadMejoramientoCaptaciónIncrementoThe hardware store "William Lui", based on the various problems it presents due to low profitability in its sales, has sought the alternative to improve customer service within the family business to increase the attraction and loyalty of customers in order to improve its sales. The problematic situation is based on a high percentage of complaints and claims, so it is imperative to solve the problems presented by customers who are not well served by the employees of the microenterprise. The results of the analysis determined the current situation of the company. It was found that customers are not satisfied with the service offered and their complaints and requirements are not immediately attended to. It was also determined that the company's employees are not friendly when attending to customers and are not sufficiently trained to offer immediate solutions.The hardware store "William Lui", based on the various problems it presents due to low profitability in its sales, has sought the alternative to improve customer service within the family business to increase the attraction and loyalty of customers in order to improve its sales. The problematic situation is based on a high percentage of complaints and claims, so it is imperative to solve the problems presented by customers who are not well served by the employees of the microenterprise. The results of the analysis determined the current situation of the company. It was found that customers are not satisfied with the service offered and their complaints and requirements are not immediately attended to. It was also determined that the company's employees are not friendly when attending to customers and are not sufficiently trained to offer immediate solutions.El Comercial ferretero “William Lui” en base a los diversos problemas que presenta debido a que tiene baja rentabilidad en sus ventas ha buscado la alternativa de para mejorar la atención al cliente dentro de la empresa familiar para incrementar la captación y fidelización de los clientes con el fin de mejorar sus ventas. La situación problemática se fundamenta en un alto porcentaje de quejas y reclamos, por lo que es imperativo resolver los problemas que presentan los clientes que no son bien atendidos por los colaboradores de la microempresa. Los resultados del análisis determinaron la situación actual de la empresa. Se encuentra que los clientes no se sienten satisfechos con el servicio ofrecido y sus reclamos y requerimientos no son atendidos de manera inmediata. También se determinó, que los trabajadores de la empresa no son amables a la hora de atender a los clientes y no están lo suficientemente capacitados para ofrecer soluciones inmediatas.Babahoyo: UTB-FAFI. 2022Pazmiño, Diego2022-05-23T02:07:45Z2022-05-23T02:07:45Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis29 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/11770esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-05-23T08:01:03Zoai:dspace.utb.edu.ec:49000/11770Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:28:57.398571Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Atención al cliente en la ferretería william lui de la parroquia san juan Mogro Mariscal, Johanna Carolina Atención Al Cliente Estrategias De Atención Al Cliente Servicio Posicionamiento Competitividad Mejoramiento Captación Incremento |
| status_str | publishedVersion |
| title | Atención al cliente en la ferretería william lui de la parroquia san juan |
| title_full | Atención al cliente en la ferretería william lui de la parroquia san juan |
| title_fullStr | Atención al cliente en la ferretería william lui de la parroquia san juan |
| title_full_unstemmed | Atención al cliente en la ferretería william lui de la parroquia san juan |
| title_short | Atención al cliente en la ferretería william lui de la parroquia san juan |
| title_sort | Atención al cliente en la ferretería william lui de la parroquia san juan |
| topic | Atención Al Cliente Estrategias De Atención Al Cliente Servicio Posicionamiento Competitividad Mejoramiento Captación Incremento |
| url | http://dspace.utb.edu.ec/handle/49000/11770 |