Agroturismo y estrategias de marketing para el desarrollo turístico de la Hacienda El Guayabo del cantón Baba

Marketing strategies applied to tourism allow the power to enhance tourism within a place, city or country. Today there are a number of marketing strategies that help promote tourism and economic development of the place where these strategies are applied. The use of marketing strategies within the hacienda El Guayabo allowed the power to cover a wider number of people looking for a place to visit. Through the application of marketing strategies, the tourist attractions will be provided in addition to what the farm offers, which in turn allowed the economic and tourist development of the farm. The methodology applied within the present research is hypothetical deductive-inductive because it proceeds to the analysis, study of information and collected data, which allows the establishment of conclusions and possible recommendations, the same survey and interview technique was used. It reflected as a result that the hacienda El Guayabo is known but needs better marketing strategies for tourism promotion and the practice of agrotourism within it, in this way the development of the farm will be achieved. Agrotourism and rural tourism could be defined as that type of tourism centralized in non-urban environments that use, take advantage of the facilities and resources of a rural environment such as, for example, farms, country houses, lighthouses, farms, etc.

• Main Author: Suarez Zamora, Adriana Maritza (author)
• Format: bachelorThesis
• Published: 2021
• Subjects: Agroturismo; Estrategias de marketing; Turismo rural; Los Ríos
• Online Access: http://dspace.utb.edu.ec/handle/49000/9963