Estrategias de marketing en la Boutique “Carmen Dayana” en la ciudad de Babahoyo.

The present case study whose theme is marketing strategies in the "Carmen Dayana" boutique in the city of Babahoyo exposes the different problems that arise daily and how the inadequate application of said strategies have affected the sales of this business, for For this reason, it is necessary to take into consideration that currently marketing strategies are very important for large and small companies since they have become a digital medium to immediately reach users, thus ensuring sales of companies and at the same time increase the client portfolio, even managing to position the brand both in the market and in the mind of the consumer. For this reason, this research seeks to analyze the different marketing strategies in the "Carmen Dayana" Boutique, which are important tools to increase business sales if applied properly. With respect to the methodology used to establish the tastes and preferences of consumers, techniques such as the survey were used and an interview was conducted with the owner of the business, the deductive method was applied and regarding the types of research, the qualitative method was used. and quantitative, then with all the information obtained, an alternative was sought to solve the inconveniences presented, so said proposal focused on the implementation of marketing strategies to ensure that the Boutique can increase its sales and improve its profitability index.

• Үндсэн зохиолч: González Chavez, Joselin Jomaira (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2022
• Нөхцлүүд: Estrategias; Marketing; Ventas; Posicionamiento
• Онлайн хандалт: http://dspace.utb.edu.ec/handle/49000/12474