Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023.
Sales management at Cando Hardware is differentiated by a series of fundamental elements that contribute to the success and effectiveness of its operations. These elements, taken together, guarantee that the company can achieve its commercial goals and take into account its customers' requests...
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| Автор: | |
|---|---|
| Формат: | bachelorThesis |
| Опубліковано: |
2024
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| Онлайн доступ: | http://dspace.utb.edu.ec/handle/49000/15870 |
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Додати тег | _version_ | 1859044669086760960 |
|---|---|
| author | Sánchez Zapata, Evelyn Antonella |
| author_facet | Sánchez Zapata, Evelyn Antonella |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Pazmiño Gavilánez, Washington Enrique |
| dc.creator.none.fl_str_mv | Sánchez Zapata, Evelyn Antonella |
| dc.date.none.fl_str_mv | 2024-03-28T22:07:28Z 2024-03-28T22:07:28Z 2024 |
| dc.format.none.fl_str_mv | 40 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/15870 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Gestión de ventas Estrategias Mercado Rentabilidad Publicidad |
| dc.title.none.fl_str_mv | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Sales management at Cando Hardware is differentiated by a series of fundamental elements that contribute to the success and effectiveness of its operations. These elements, taken together, guarantee that the company can achieve its commercial goals and take into account its customers' requests effectively. Currently effective sales management is decisive for the success of any business, this tactic can be fundamentally effective in keeping consumers satisfied and achieving business objectives. Cando Hardware is committed to maintaining an orderly and diverse inventory, which allows us to show a wide range of products to customers and thus prevent a decrease in sales. Customer service is another fundamental factor that the company will be in charge of correcting, to improve the customer's purchasing experience. The team will be well trained to provide exceptional service, answer customer questions and assist them in making decisions about their purchases. Technology plays an essential role in the sales management of Cando Hardware, which is why the aim is to improve the accounting system and inventory management. At the same time, make the most of social networks by showing our wide variety of products, through strategically designed advertising in order to attract new customers to the Hardware Store. Effective sales management is based on several essential pillars. These include constant product availability, exceptional customer service, implementation of advanced technology, a robust pricing strategy, optimized logistics and comprehensive data analysis. The synergy of these elements ensures that the company maintains its competitive position in the dynamic retail market. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_e70fce608dafe855d97012dc1ee7a173 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/15870 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023.Sánchez Zapata, Evelyn AntonellaGestión de ventasEstrategiasMercadoRentabilidadPublicidadSales management at Cando Hardware is differentiated by a series of fundamental elements that contribute to the success and effectiveness of its operations. These elements, taken together, guarantee that the company can achieve its commercial goals and take into account its customers' requests effectively. Currently effective sales management is decisive for the success of any business, this tactic can be fundamentally effective in keeping consumers satisfied and achieving business objectives. Cando Hardware is committed to maintaining an orderly and diverse inventory, which allows us to show a wide range of products to customers and thus prevent a decrease in sales. Customer service is another fundamental factor that the company will be in charge of correcting, to improve the customer's purchasing experience. The team will be well trained to provide exceptional service, answer customer questions and assist them in making decisions about their purchases. Technology plays an essential role in the sales management of Cando Hardware, which is why the aim is to improve the accounting system and inventory management. At the same time, make the most of social networks by showing our wide variety of products, through strategically designed advertising in order to attract new customers to the Hardware Store. Effective sales management is based on several essential pillars. These include constant product availability, exceptional customer service, implementation of advanced technology, a robust pricing strategy, optimized logistics and comprehensive data analysis. The synergy of these elements ensures that the company maintains its competitive position in the dynamic retail market.Sales management at Cando Hardware is differentiated by a series of fundamental elements that contribute to the success and effectiveness of its operations. These elements, taken together, guarantee that the company can achieve its commercial goals and take into account its customers' requests effectively. Currently effective sales management is decisive for the success of any business, this tactic can be fundamentally effective in keeping consumers satisfied and achieving business objectives. Cando Hardware is committed to maintaining an orderly and diverse inventory, which allows us to show a wide range of products to customers and thus prevent a decrease in sales. Customer service is another fundamental factor that the company will be in charge of correcting, to improve the customer's purchasing experience. The team will be well trained to provide exceptional service, answer customer questions and assist them in making decisions about their purchases. Technology plays an essential role in the sales management of Cando Hardware, which is why the aim is to improve the accounting system and inventory management. At the same time, make the most of social networks by showing our wide variety of products, through strategically designed advertising in order to attract new customers to the Hardware Store. Effective sales management is based on several essential pillars. These include constant product availability, exceptional customer service, implementation of advanced technology, a robust pricing strategy, optimized logistics and comprehensive data analysis. The synergy of these elements ensures that the company maintains its competitive position in the dynamic retail market.La agestión de ventas en la Ferretería Cando se diferencia por una serie de elementos fundamentales que contribuyen al éxito y eficacia de sus operaciones. Estos elementos, en su conjunto, avalan que la empresa pueda lograr sus metas comerciales y tener en cuenta las peticiones de sus clientes de forma eficaz. Actualmente la gestión eficaz de las ventas es decisiva para el éxito de cualquier negocio, esta táctica puede ser fundamentalmente efectiva para conservar a los consumidores satisfechos y alcanzar los objetivos comerciales. Ferretería Cando se compromete a conservar un inventario ordenado y bien diverso, lo que permite mostrar una amplia gama de productos a los clientes y de esta manera prevenir la disminución de ventas. La atención al cliente es otro factor fundamental que la empresa se va a encargar de corregir, para mejorar la experiencia de compra del cliente. El equipo estará bien capacitado para prestar un servicio excepcional, atender todas las inquietudes que tengan los clientes y asistirlos en la toma de decisiones. La tecnología es muy esencial en la gestión de ventas de la Ferretería Cando, es por ello que se pretende optimizar el sistema contable y manejo de inventario. A su vez, aprovechar al máximo las redes sociales mostrando nuestra gran variedad de productos, mediante publicidades estratégicamente diseñadas atraer nuevos clientes a la empresa para que se pueda aumentar el nivel de ventas previsto. La administración efectiva de ventas se fundamenta en varios pilares esenciales. Entre ellos, destacan la constante disponibilidad de productos, un servicio al cliente excepcional, la implementación de tecnología avanzada, una estrategia de precios robusta, una logística optimizada y un análisis de datos exhaustivo. La sinergia de estos elementos garantiza que la empresa mantenga su posición competitiva en el dinámico mercado minorista.Babahoyo: UTB-FAFI. 2024Pazmiño Gavilánez, Washington Enrique2024-03-28T22:07:28Z2024-03-28T22:07:28Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis40 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/15870esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2024-03-29T08:01:28Zoai:dspace.utb.edu.ec:49000/15870Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:26:23.753093Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. Sánchez Zapata, Evelyn Antonella Gestión de ventas Estrategias Mercado Rentabilidad Publicidad |
| status_str | publishedVersion |
| title | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| title_full | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| title_fullStr | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| title_full_unstemmed | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| title_short | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| title_sort | Gestión de ventas en “Ferretería Cando” del cantón Ventanas durante el periodo 2023. |
| topic | Gestión de ventas Estrategias Mercado Rentabilidad Publicidad |
| url | http://dspace.utb.edu.ec/handle/49000/15870 |