Gestión de publicidad de la Empresa Corporación Tecnológica Computacional del cantón Babahoyo periodo 2023.
The present case study entitled "Advertising management of the Computational Technology Corporation of Babahoyo, during the year 2023" has as a general objective to analyze how the advertising management of the computer technology corporation company is carried out and, in this way, evalua...
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| Format: | bachelorThesis |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | http://dspace.utb.edu.ec/handle/49000/15799 |
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Tilføj Tag | Summary: | The present case study entitled "Advertising management of the Computational Technology Corporation of Babahoyo, during the year 2023" has as a general objective to analyze how the advertising management of the computer technology corporation company is carried out and, in this way, evaluate advertising, to suggest advertising strategies and through it, the image of the company has volume in sales and advertising. Inductive and descriptive research methods are applied to reinforce the approach to the problematic presentation, information was collected through research instruments such as structured surveys and semi-structured interviews. In addition, the theoretical bases were reinforced with different sources from expert authors on the subject of advertising management given that for every company advertising is important so that all strategies, plans must be developed and focused on them and thus the company Corporación Tecnológica Computacional. achieve success. |
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