PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE LAS ACTIVIDADES TURÍSTICAS DEL CANTÓN MOCACHE, AÑO 2023
he present research topic consists of determining a communication plan for the promotion of tourist activities in the Mocache canton. The modality of the research carried out was bibliographic and field, the types of research used were: explanatory and descriptive. Inductive and deductive methods we...
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| Format: | bachelorThesis |
| Udgivet: |
2023
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| Fag: | |
| Online adgang: | http://dspace.utb.edu.ec/handle/49000/14583 |
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Tilføj Tag | Summary: | he present research topic consists of determining a communication plan for the promotion of tourist activities in the Mocache canton. The modality of the research carried out was bibliographic and field, the types of research used were: explanatory and descriptive. Inductive and deductive methods were used, through techniques such as: 1. Quantitative 2. Qualitative With the use of tools such as the survey and interview, which allowed obtaining primary information to analyze the current situation with respect to the existing problems, arriving at the statement that there is a need to carry out a strategy guide for a communication plan that effectively promotes the activities tourist. The results that could be obtained from the investigative process allowed us to conclude that the urgent realization of a strategy guide is required to promote the development of a communication plan for the promotion of MOCACHE tourist activities. |
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