Fidelización del Cliente en la Empresa National Tires Expert
Ecuador having had a growth in the economy during the last decade, the need for new income has led to the proliferation of new companies and ventures that have saturated the market at the national level, thus causing significant changes. The distributor that will be the object of our study is NATION...
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| Format: | bachelorThesis |
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2020
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| Online dostop: | http://dspace.utb.edu.ec/handle/49000/7570 |
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Označite | Izvleček: | Ecuador having had a growth in the economy during the last decade, the need for new income has led to the proliferation of new companies and ventures that have saturated the market at the national level, thus causing significant changes. The distributor that will be the object of our study is NATIONAL TIRES EXPERT being a branch of the renowned ERCO TIRES CONTINENTAL, it is dedicated to the commercialization of tire, alignment and other services in the automotive industry. The realization of this case study in the identification and analysis of the internal and external factors that affect the sales levels of this organization, counting on the necessary tool for the realization such as data collection and access to reliable sources of information to determine the factors, technology for its elaboration and human talent. In this case study, they will carry out the identification and analysis of the internal and external factors that affect the sales levels of this organization, having the necessary tool to carry it out, such as the collection of data and access to reliable sources of information, to be carried out through the survey to determine the factors, technology for its elaboration and human talent. |
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