Estudio experimental de la influencia social en la conformidad de los empleados del GAD Municipal de Montalvo con distintos niveles de coeficiente intelectual

This study aims to analyze social influence on conformity among employees of the GAD Municipal de Montalvo, considering different levels of intelligence quotient (IQ). To achieve this, an adapted version of Asch’s classic experiment was conducted, measuring how group pressure affects individual decision-making in a workplace setting. An experimental design was implemented, where participants underwent a conformity test after being categorized according to their IQ, assessed using the Raven’s Progressive Matrices Test. The results indicated that social conformity varies based on intelligence levels, revealing that individuals with higher IQs tend to resist group influence more effectively than those with lower IQs. Additionally, factors such as self-confidence and social validation played a crucial role in decision-making within the organizational context. These findings align with previous research on conformity and persuasion while providing empirical evidence on the relationship between intelligence and susceptibility to group pressure. It is concluded that conformity in organizational environments depends not only on contextual factors but also on individual characteristics. This suggests the need for organizational strategies that promote critical thinking and autonomy in decision-making.

• Prif Awdur: Bravo Rivas, Alex Joseph (author)
• Awduron Eraill: Cardona Ramírez, Yessica Alexandra (author)
• Fformat: bachelorThesis
• Cyhoeddwyd: 2025
• Pynciau: Influencia social; Conformidad; Coeficiente intelectual; Tratamiento experimental
• Mynediad Ar-lein: http://dspace.utb.edu.ec/handle/49000/18505