Impacto de los precios elevados de ciertos productos en la satisfacción del cliente en la Empresa Dismero S.A., periodo 2023.

This research evaluates the impact of high prices on customer satisfaction in Dismero S.A., a company that has operated in Babahoyo since 2005 and has four branches. Using a mixed-method study that surveyed 266 customers, conducted interviews with staff members, and conducted direct observations, a...

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Bibliografiske detaljer
Hovedforfatter: Sánchez Castañeda, Cristel Odalis (author)
Format: bachelorThesis
Udgivet: 2025
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Online adgang:http://dspace.utb.edu.ec/handle/49000/18179
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