Análisis del engagement de los 5 youtubers más populares del Ecuador
This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis accordin...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | bachelorThesis |
| Cyhoeddwyd: |
2021
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| Pynciau: | |
| Mynediad Ar-lein: | http://dspace.utb.edu.ec/handle/49000/9877 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis according to the objectives, the descriptive and exploratory methodology was implemented, where an observation sheet was prepared that facilitated the individual analysis of the 5 most popular YouTubers in Ecuador. It could be concluded that Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata and Logan and Logan are the 5 most popular Youtubers in Ecuador, who for approximately 5 to 6 years have provided their entertainment services to thousands of people around the world, where they build a community in which both parties have a direct influence. |
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