Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo
This research raises the study of advertising marketing strategies “San Antonio” savings and credit cooperative, Montalvo’s matrix. This locality being one of the cantons that belongs to the province of Los Ríos, the investigation sub line to which belongs The research includes marketing and commerc...
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| Format: | bachelorThesis |
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2020
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| Accès en ligne: | http://dspace.utb.edu.ec/handle/49000/8341 |
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| author | Pazmiño Figueroa, Leidy Viviana |
| author_facet | Pazmiño Figueroa, Leidy Viviana |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Miranda Mejia, Joffre |
| dc.creator.none.fl_str_mv | Pazmiño Figueroa, Leidy Viviana |
| dc.date.none.fl_str_mv | 2020-09-28T14:35:49Z 2020-09-28T14:35:49Z 2020 |
| dc.format.none.fl_str_mv | 29 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/8341 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias Publicidad Posicionamiento Segmentación |
| dc.title.none.fl_str_mv | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This research raises the study of advertising marketing strategies “San Antonio” savings and credit cooperative, Montalvo’s matrix. This locality being one of the cantons that belongs to the province of Los Ríos, the investigation sub line to which belongs The research includes marketing and commercialization, because it analyzes how the strategies influence the commercial area of said institution, the banks and the savings and credit cooperatives in Ecuador over the last five years have decided to reinvent themselves in order to reach a greater number of customers, through the application of modern marketing trends inasmuch as more than 50% of the customer segment comprises millennials who use modern virtual means to learn about the products and services that entities offer, leaving behind the old marketing practices; and influencing your decision to purchase or affiliate with the entity. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_eddb039b6252fa89b7701bae0f16a99b |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/8341 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón MontalvoPazmiño Figueroa, Leidy VivianaEstrategiasPublicidadPosicionamientoSegmentaciónThis research raises the study of advertising marketing strategies “San Antonio” savings and credit cooperative, Montalvo’s matrix. This locality being one of the cantons that belongs to the province of Los Ríos, the investigation sub line to which belongs The research includes marketing and commercialization, because it analyzes how the strategies influence the commercial area of said institution, the banks and the savings and credit cooperatives in Ecuador over the last five years have decided to reinvent themselves in order to reach a greater number of customers, through the application of modern marketing trends inasmuch as more than 50% of the customer segment comprises millennials who use modern virtual means to learn about the products and services that entities offer, leaving behind the old marketing practices; and influencing your decision to purchase or affiliate with the entity.This research raises the study of advertising marketing strategies “San Antonio” savings and credit cooperative, Montalvo’s matrix. This locality being one of the cantons that belongs to the province of Los Ríos, the investigation sub line to which belongs The research includes marketing and commercialization, because it analyzes how the strategies influence the commercial area of said institution, the banks and the savings and credit cooperatives in Ecuador over the last five years have decided to reinvent themselves in order to reach a greater number of customers, through the application of modern marketing trends inasmuch as more than 50% of the customer segment comprises millennials who use modern virtual means to learn about the products and services that entities offer, leaving behind the old marketing practices; and influencing your decision to purchase or affiliate with the entity.Esta investigación plantea el estudio de las estrategias de marketing publicitario en la cooperativa de ahorro y crédito san Antonio matriz (Montalvo), siendo esta localidad uno de los cantones que pertenece a la provincia de Los Ríos, la sublínea de investigación a la que pertenece este estudio comprende Marketing y comercialización debido a que se analiza como las estrategias influyen en el área comercial de dicha institución, los bancos y cooperativa de ahorro y crédito en el Ecuador a partir de los últimos cincos años han decidido reinventarse con la finalidad de llegar a un mayor número de clientes mediante la aplicación de las tendencias modernas de marketing puesto que más del 50% del segmento de clientes comprende a millennials que utilizan modernos medios virtuales para conocer los productos y servicios que las entidades ofertan dejando atrás las antigua prácticas de marketing; e influyendo en su decisión de compra o afiliación a la entidad.BABAHOYO: UTB, 2020Miranda Mejia, Joffre2020-09-28T14:35:49Z2020-09-28T14:35:49Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis29 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/8341esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:06:41Zoai:dspace.utb.edu.ec:49000/8341Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:21:37.935626Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo Pazmiño Figueroa, Leidy Viviana Estrategias Publicidad Posicionamiento Segmentación |
| status_str | publishedVersion |
| title | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| title_full | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| title_fullStr | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| title_full_unstemmed | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| title_short | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| title_sort | Análisis de las estrategias de marketing publicitario en la Cooperativa de Ahorro y Crédito San Antonio del Cantón Montalvo |
| topic | Estrategias Publicidad Posicionamiento Segmentación |
| url | http://dspace.utb.edu.ec/handle/49000/8341 |