REBRANDING DE LA MARCA CRÉDITOS ECONÓMICOS Y SU IMPACTO EN LA IMAGEN Y POSICIONAMIENTO CORPORATIVO DE LA MARCA CRECOS, EN EL CANTÓN QUEVEDO.
The present investigation is entitled Rebranding of the economic credits brand and its impact on the image and corporate positioning of the CRECOS brand, in the Quevedo canton, considering that Rebranding refers to all the strategic and creative changes implemented by a brand to renew its image and...
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| Format: | bachelorThesis |
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2024
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/18584 |
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