Gestión de ventas del Comercial Iliana Villalba de la ciudad de Babahoyo en el periodo 2021 2022.

The present work is carried out under the case study modality in order to determine factors that are responsible under the sales level index maintained by the Iliana Villalba establishment in the City of Babahoyo, so that in this way the owner has knowledge about the factors for which it presents a low performance in the sale, and in this way apply the corresponding corrective measures in order to carry out the commercial process in an ideal way and above all to improve its profitability. The establishment does not manage a good accounting record, so it does not maintain a record of income and expenditures of money in an adequate manner, it is only handled with physical sales invoices, resulting in complications when not knowing how much is its invested capital and how much is the profit obtained from your sales. The method that was used in the development of the pertinent case study on sales management was the root cause method which allowed to identify the factors that affect the business sales process, as well as helped to know the origin of the problems that they affect the sales levels of the commercial through this, causes and consequences that influence sales management were identified and these are the ones that directly interrupt the growth of the company in order to propose strategies that contribute to business improvements. Through the execution of this case study which is based on the sales management of the commercial Iliana Villalba from the city of Babahoyo in the period 2021-2022, in which the objective that is focused could be met and carried out. in evaluating the management of the commercial department of the aforementioned company.

• Κύριος συγγραφέας: Vera Vera, Juan Eusebio (author)
• Μορφή: bachelorThesis
• Έκδοση: 2023
• Θέματα: Ventas; Gestión; Clasificación; Factores; Fases; Estrategias de Ventas
• Διαθέσιμο Online: http://dspace.utb.edu.ec/handle/49000/13759