Influencia de los contenidos audiovisuales publicados en redes sociales como Facebook e Instagram para jóvenes de 14 a 25 años en la ciudad de Babahoyo

The current case study was carried out with the purpose of analyzing the influence of the audiovisual content uploaded to the Facebook and Instagram networks for young people between 14 and 25 years old at Babahoyo city. The purpose of this research was to find data that shows whether these digital platforms cause any effect among people who are in the aforementioned age range. In the conceptualization of the theoretical support, the contributions of several authors who years ago had investigated and shared their analyzes in relation to social networks, audiovisual content and other arguments related to the general theme of this study are evident. On the other hand, it gave way to the application of an instrument and techniques for data collection, in this case an observation sheet, interviews and surveys were used, that is, this research work is of a mixed nature (qualitative and quantitative). Considering the geographical extension at Babahoyo city, a sample of 383 young people between the age ranges 14 to 25 years was established for the application of the surveys, the observation file was based on 100 pages divided between Facebook and Instagram, in addition, 3 interviews that provided relevant data to carry out this research. Respondents answered in relation to the influence that audiovisual content uploaded on social networks causes on them and their preferences in correspondence to genres, schedules and interactions, secondly, the interviewees corroborate and provide relevant information in this study.

• Autore principale: Barahona Medina, Alejandro Javier (author)
• Natura: bachelorThesis
• Pubblicazione: 2020
• Soggetti: Contenido audiovisual; Plataformas digitales; Redes sociales
• Accesso online: http://dspace.utb.edu.ec/handle/49000/8767