Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil
The Estero Salado is one of the most popular tourist places within the city of Guayaquil, which, like several tourist places in the country, presents a reduction in the number of tourist visits, among the factors that influence this is the The Covid 19 pandemic is also the inadequate promotion strat...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | bachelorThesis |
| Cyhoeddwyd: |
2021
|
| Pynciau: | |
| Mynediad Ar-lein: | http://dspace.utb.edu.ec/handle/49000/9943 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Ychwanegu Tag | _version_ | 1863483716333993984 |
|---|---|
| author | Granados Santillan, Kevin David |
| author_facet | Granados Santillan, Kevin David |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | De Mora, Elizabeth |
| dc.creator.none.fl_str_mv | Granados Santillan, Kevin David |
| dc.date.none.fl_str_mv | 2021-07-05T20:55:07Z 2021-07-05T20:55:07Z 2021 |
| dc.format.none.fl_str_mv | 26 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/9943 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias Promoción turística Reactivación Economía |
| dc.title.none.fl_str_mv | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The Estero Salado is one of the most popular tourist places within the city of Guayaquil, which, like several tourist places in the country, presents a reduction in the number of tourist visits, among the factors that influence this is the The Covid 19 pandemic is also the inadequate promotion strategies or lack of tourism promotion strategies. Tourism promotion strategies allow the power to potentiate tourism within a sector or place, and this in turn allows the power to develop the local economy, in this case with the application of tourism promotion strategies within Estero Salado to make known to this tourist spot in addition to the development of this would be potentiated as well. Within the tourist promotion strategies is the use of technological tools such as digital media, for example social networks, web pages, traditional media such as TV, radio, online TV, among others, which can potentiate tourism and economic development d the tourist places in this case the development of the Estero Salado, but for this the work of the set of local and governmental authorities is needed to be able to achieve the proposed objective. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_f333caa6ed1f6701052444dce00d54a2 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/9943 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de promoción turística para la reactivación económica en el Estero Salado de GuayaquilGranados Santillan, Kevin DavidEstrategiasPromoción turísticaReactivaciónEconomíaThe Estero Salado is one of the most popular tourist places within the city of Guayaquil, which, like several tourist places in the country, presents a reduction in the number of tourist visits, among the factors that influence this is the The Covid 19 pandemic is also the inadequate promotion strategies or lack of tourism promotion strategies. Tourism promotion strategies allow the power to potentiate tourism within a sector or place, and this in turn allows the power to develop the local economy, in this case with the application of tourism promotion strategies within Estero Salado to make known to this tourist spot in addition to the development of this would be potentiated as well. Within the tourist promotion strategies is the use of technological tools such as digital media, for example social networks, web pages, traditional media such as TV, radio, online TV, among others, which can potentiate tourism and economic development d the tourist places in this case the development of the Estero Salado, but for this the work of the set of local and governmental authorities is needed to be able to achieve the proposed objective.The Estero Salado is one of the most popular tourist places within the city of Guayaquil, which, like several tourist places in the country, presents a reduction in the number of tourist visits, among the factors that influence this is the The Covid 19 pandemic is also the inadequate promotion strategies or lack of tourism promotion strategies. Tourism promotion strategies allow the power to potentiate tourism within a sector or place, and this in turn allows the power to develop the local economy, in this case with the application of tourism promotion strategies within Estero Salado to make known to this tourist spot in addition to the development of this would be potentiated as well. Within the tourist promotion strategies is the use of technological tools such as digital media, for example social networks, web pages, traditional media such as TV, radio, online TV, among others, which can potentiate tourism and economic development d the tourist places in this case the development of the Estero Salado, but for this the work of the set of local and governmental authorities is needed to be able to achieve the proposed objective.El Estero Salado es uno de los lugares turísticos de mayor concurrencia dentro de la ciudad de Guayaquil, el cual al igual que varios lugares turísticos del país presenta una reducción en cuanto al número de visitas turísticas, dentro de los factores que influyen a esto está la pandemia del Covid 19, también están las estrategias de promoción inadecuada o faltas de estrategias de promoción turística. Las estrategias de promoción turística permiten el poder potencializar el turismo dentro de un sector o lugar, y esto a su vez permite desarrollar la economía del lugar, en este caso con la aplicación de estrategias de promoción turística dentro del Estero Salado permitirá el poder dar conocer a este punto turístico además que se potencializaría el desarrollo de este también. Dentro de las estrategias de promoción turística se encuentra el uso de herramientas tecnológicas como son los medios digitales por ejemplo las redes sociales, páginas web, medios tradicionales como tv, radio, tv online entre más las cuales permitirá la potencialización del desarrollo turístico y económico de los lugares turísticos en este caso el desarrollo del Estero Salado, pero para ello se necesita el trabajo en conjunto de autoridades locales y gubernamentales para poder alcanzar el objetivo propuesto.BABAHOYO: UTB, 2021De Mora, Elizabeth2021-07-05T20:55:07Z2021-07-05T20:55:07Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis26 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9943esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:23:45Zoai:dspace.utb.edu.ec:49000/9943Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:21:02.685470Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil Granados Santillan, Kevin David Estrategias Promoción turística Reactivación Economía |
| status_str | publishedVersion |
| title | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| title_full | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| title_fullStr | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| title_full_unstemmed | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| title_short | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| title_sort | Estrategias de promoción turística para la reactivación económica en el Estero Salado de Guayaquil |
| topic | Estrategias Promoción turística Reactivación Economía |
| url | http://dspace.utb.edu.ec/handle/49000/9943 |