RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA
The objective of the research is to analyze an agrotourism route in the Urdaneta canton, in order to promote the economic, social and environmental development of the area. Through a tourism inventory, the main agrotourism attractions were identified, such as the Jacome Family Cattle Ranch, the Bus...
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| Päätekijä: | |
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| Aineistotyyppi: | bachelorThesis |
| Julkaistu: |
2024
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| Aiheet: | |
| Linkit: | http://dspace.utb.edu.ec/handle/49000/18608 |
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| author | Posligua Peña, Maria Belen |
| author_facet | Posligua Peña, Maria Belen |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Cachipuendo Castillo, Jesica Mariana |
| dc.creator.none.fl_str_mv | Posligua Peña, Maria Belen |
| dc.date.none.fl_str_mv | 2024 2025-06-11T17:20:54Z 2025-06-11T17:20:54Z |
| dc.format.none.fl_str_mv | 55 P application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18608 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Quevedo |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Agroturismo Ruta Desarrolló Comunidad Promoción |
| dc.title.none.fl_str_mv | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The objective of the research is to analyze an agrotourism route in the Urdaneta canton, in order to promote the economic, social and environmental development of the area. Through a tourism inventory, the main agrotourism attractions were identified, such as the Jacome Family Cattle Ranch, the Bus Pal Farm, the Mama Cocha Spa, and the Cristal Waterfall. The proposed 18.4 km route integrates these resources strategically, offering a diverse and enriching experience for tourists. In addition, promotional strategies were designed and implemented, such as the creation of a triptych adapted for social networks, to increase the visibility of the route and attract a wider audience. The results show that the route has great potential to become a recognized agrotourism destination, provided that the infrastructure is improved, community participation is encouraged and sustainable tourism is promoted. This initiative will not only benefit visitors, but will also contribute to the integral development of the Urdaneta canton. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_f3eb01129eeee6f8d6ee008a0f56414b |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18608 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Quevedo |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETAPosligua Peña, Maria BelenAgroturismoRutaDesarrollóComunidadPromociónThe objective of the research is to analyze an agrotourism route in the Urdaneta canton, in order to promote the economic, social and environmental development of the area. Through a tourism inventory, the main agrotourism attractions were identified, such as the Jacome Family Cattle Ranch, the Bus Pal Farm, the Mama Cocha Spa, and the Cristal Waterfall. The proposed 18.4 km route integrates these resources strategically, offering a diverse and enriching experience for tourists. In addition, promotional strategies were designed and implemented, such as the creation of a triptych adapted for social networks, to increase the visibility of the route and attract a wider audience. The results show that the route has great potential to become a recognized agrotourism destination, provided that the infrastructure is improved, community participation is encouraged and sustainable tourism is promoted. This initiative will not only benefit visitors, but will also contribute to the integral development of the Urdaneta canton.The objective of the research is to analyze an agrotourism route in the Urdaneta canton, in order to promote the economic, social and environmental development of the area. Through a tourism inventory, the main agrotourism attractions were identified, such as the Jacome Family Cattle Ranch, the Bus Pal Farm, the Mama Cocha Spa, and the Cristal Waterfall. The proposed 18.4 km route integrates these resources strategically, offering a diverse and enriching experience for tourists. In addition, promotional strategies were designed and implemented, such as the creation of a triptych adapted for social networks, to increase the visibility of the route and attract a wider audience. The results show that the route has great potential to become a recognized agrotourism destination, provided that the infrastructure is improved, community participation is encouraged and sustainable tourism is promoted. This initiative will not only benefit visitors, but will also contribute to the integral development of the Urdaneta canton.La investigación tiene como objetivo analizar una ruta agroturística en el cantón Urdaneta, con el fin de impulsar el desarrollo económico, social y ambiental de la zona. A través de un inventario turístico, se identificaron los principales atractivos agroturísticos, como la Ganadería de la Familia Jácome, la Finca Bus Pal, el Balneario Mama Cocha y la Cascada Cristal. La ruta propuesta, de 18,4 km, integra estos recursos de manera estratégica, ofreciendo una experiencia diversa y enriquecedora para los turistas. Además, se diseñaron e implementaron estrategias de promoción, como la creación de un tríptico adaptado para redes sociales, para aumentar la visibilidad de la ruta y atraer a un público más amplio. Los resultados evidencian que la ruta tiene un gran potencial para convertirse en un destino agroturístico reconocido, siempre que se mejore la infraestructura, se fomente la participación comunitaria y se promueva el turismo sostenible. Esta iniciativa no solo beneficiará a los visitantes, sino que también contribuirá al desarrollo integral del cantón Urdaneta.QuevedoCachipuendo Castillo, Jesica Mariana2025-06-11T17:20:54Z2025-06-11T17:20:54Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis55 Papplication/pdfhttp://dspace.utb.edu.ec/handle/49000/18608esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-06-12T08:06:30Zoai:dspace.utb.edu.ec:49000/18608Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:25:16.062080Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA Posligua Peña, Maria Belen Agroturismo Ruta Desarrolló Comunidad Promoción |
| status_str | publishedVersion |
| title | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| title_full | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| title_fullStr | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| title_full_unstemmed | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| title_short | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| title_sort | RUTA TURÍSTICA Y SU IMPORTANCIA EN EL DESARROLLO AGROTURÍSTICO DEL CANTÓN URDANETA |
| topic | Agroturismo Ruta Desarrolló Comunidad Promoción |
| url | http://dspace.utb.edu.ec/handle/49000/18608 |