Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024.
This case study entitled “Sales management in the Domenica Bazar in the parish of San Juan, Canton Puebloviejo, period 2024” has as its main objective to analyze the factors that influence the commercial performance and propose strategies to strengthen sales management, an entity whose economic acti...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Ձևաչափ: | bachelorThesis |
| Հրապարակվել է: |
2025
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| Խորագրեր: | |
| Առցանց հասանելիություն: | http://dspace.utb.edu.ec/handle/49000/18106 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
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Ավելացրեք ցուցիչ | _version_ | 1860326174678319104 |
|---|---|
| author | Flores León, Gabriela Alexandra |
| author_facet | Flores León, Gabriela Alexandra |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Nivela Icaza, José María |
| dc.creator.none.fl_str_mv | Flores León, Gabriela Alexandra |
| dc.date.none.fl_str_mv | 2025-04-30T14:07:06Z 2025-04-30T14:07:06Z 2025 |
| dc.format.none.fl_str_mv | 41 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/18106 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| dc.rights.none.fl_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Clientes Competitividad fidelización Gestión Ventas Comercio |
| dc.title.none.fl_str_mv | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study entitled “Sales management in the Domenica Bazar in the parish of San Juan, Canton Puebloviejo, period 2024” has as its main objective to analyze the factors that influence the commercial performance and propose strategies to strengthen sales management, an entity whose economic activity is the retail sale of clothing, Despite the recent incursion into the market, it faces difficulties that affect the premises, such as the lack of signage and the attraction of new customers, and one of the disadvantages it faces is the intense competition that has affected its positioning in the market. In addressing these problems, the performance of the local was evaluated through research indicators, such as SWOT in order to know the shortcomings that impact the local, also identify areas for improvement through an interview with the owner Jairon Rodriguez Bajaña, in order to propose new strategies that seek to improve the growth of the local, based on the results obtained, we seek to provide strategic recommendations aimed at strengthening and obtaining a better profitability, improving the economic income of the business and obtain greater recognition of the local and thus consolidate within the parish in the long term. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_f47b9796a99df98d19734e778f4bf28d |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/18106 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2025 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ |
| spelling | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024.Flores León, Gabriela AlexandraClientesCompetitividadfidelizaciónGestiónVentasComercioThis case study entitled “Sales management in the Domenica Bazar in the parish of San Juan, Canton Puebloviejo, period 2024” has as its main objective to analyze the factors that influence the commercial performance and propose strategies to strengthen sales management, an entity whose economic activity is the retail sale of clothing, Despite the recent incursion into the market, it faces difficulties that affect the premises, such as the lack of signage and the attraction of new customers, and one of the disadvantages it faces is the intense competition that has affected its positioning in the market. In addressing these problems, the performance of the local was evaluated through research indicators, such as SWOT in order to know the shortcomings that impact the local, also identify areas for improvement through an interview with the owner Jairon Rodriguez Bajaña, in order to propose new strategies that seek to improve the growth of the local, based on the results obtained, we seek to provide strategic recommendations aimed at strengthening and obtaining a better profitability, improving the economic income of the business and obtain greater recognition of the local and thus consolidate within the parish in the long term.This case study entitled “Sales management in the Domenica Bazar in the parish of San Juan, Canton Puebloviejo, period 2024” has as its main objective to analyze the factors that influence the commercial performance and propose strategies to strengthen sales management, an entity whose economic activity is the retail sale of clothing, Despite the recent incursion into the market, it faces difficulties that affect the premises, such as the lack of signage and the attraction of new customers, and one of the disadvantages it faces is the intense competition that has affected its positioning in the market. In addressing these problems, the performance of the local was evaluated through research indicators, such as SWOT in order to know the shortcomings that impact the local, also identify areas for improvement through an interview with the owner Jairon Rodriguez Bajaña, in order to propose new strategies that seek to improve the growth of the local, based on the results obtained, we seek to provide strategic recommendations aimed at strengthening and obtaining a better profitability, improving the economic income of the business and obtain greater recognition of the local and thus consolidate within the parish in the long term.El presente estudio de caso titulado “Gestión de ventas en el Bazar Domenica en la parroquia San Juan, Cantón Puebloviejo, periodo 2024” tiene como objetivo principal de estudio analizar los factores que influyan en el desempeño comercial y proponer estrategias que fortalezcan la gestión de ventas, entidad que tiene por actividad económica la venta al por menor de prendas de vestir, negocio el cual se ha mantenido en el mercado durante un año con una muy buena reputación, a pesar de la reciente incursión en el mercado enfrenta dificultades que afectan el local, como la falta de señalización y la captación de nuevos clientes, además una de las desventaja que enfrenta es la competencia intensa que ha afectado su posicionamiento en el mercado. Al abordar estas problemáticas, se evaluó el desempeño del local mediante indicadores de investigación, como lo es el FODA con el fin de conocer las falencias que impacte el local, además, identificar las áreas de mejora mediante una entrevista al propietario Jairon Rodríguez Bajaña, para así proponer nuevas estrategias que busquen mejorar el crecimiento de local, con base en la obtención de los resultados se busca brindar recomendaciones estratégicas orientadas al fortalecimiento y obtención de una mejor rentabilidad, mejorando los ingresos económicos del negocio y obtener un mayor reconocimiento del local y así consolidarse dentro de la parroquia a un largo plazo.Babahoyo: UTB-FAFI. 2025Nivela Icaza, José María2025-04-30T14:07:06Z2025-04-30T14:07:06Z2025info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis41 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/18106esAttribution-NonCommercial-NoDerivs 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2025-05-01T08:07:51Zoai:dspace.utb.edu.ec:49000/18106Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:25:53.480945Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. Flores León, Gabriela Alexandra Clientes Competitividad fidelización Gestión Ventas Comercio |
| status_str | publishedVersion |
| title | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| title_full | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| title_fullStr | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| title_full_unstemmed | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| title_short | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| title_sort | Gestión de ventas en el Bazar Doménica parroquia San Juan, Cantón Puebloviejo, periodo 2024. |
| topic | Clientes Competitividad fidelización Gestión Ventas Comercio |
| url | http://dspace.utb.edu.ec/handle/49000/18106 |