Nivel de competitividad de la panadería "la favorita" en la ciudad de Babahoyo, en el año 2023.

"La Favorita" Bakery has been subjected to an exhaustive analysis of its level of competitiveness, with the aim of evaluating its position in the market. A variety of factors have been considered that directly impact your ability to stand out from the competition and maintain a sustainable advantage. First of all, the quality of the products offered by "La Favorita" stands out. Its reputation is based on the excellence of its breads and pastries, which contributes to solid customer loyalty. Furthermore, innovation in the product offering, with the introduction of healthy options and unique specialties, has proven to be a strong point. The analysis also addresses the operational efficiency of the bakery. Inventory management, process optimization and staff training are key elements that directly affect profitability and responsiveness to market demand. Another relevant aspect is the presence on digital platforms and social networks. Online visibility and interaction with customers through these platforms have become essential in today's business environment. "La Favorita" has demonstrated a solid presence in this aspect, which contributes to the expansion of its customer base. Finally, the bakery's pricing strategy is evaluated in relation to the competition. Flexibility and adaptability in this regard are crucial to attracting and retaining customers in a dynamic market.

• Hlavní autor: Carrera Alvarado, Jennifer Katiusca (author)
• Médium: bachelorThesis
• Vydáno: 2024
• Témata: Eficiencia operativa; Innovación; Calidad; Presencia en línea; Estrategia de Precios
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/15810