PLAN ESTRATEGICO DE MARKETING PARA LA HOSTERÍA VERDE CANANDÉ, PROVINCIA DE ESMERALDAS, AÑO 2022.

The present research project is a document about the influence of a marketing strategy, to enhance the tourist resources of the Hysteria Verde Canandé located in a rural sector of the province of Esmeraldas in the Quinindé canton, due to the fact that these areas are currently tourism is constantly growing, it is necessary to apply a strategic plan. To obtain information, techniques and tools were applied for the acquisition of data and verified information, using surveys applied to a sample of the population of the Quinindé canton, allowing direct knowledge of their perception of the Hostería Verde Canandé, as well as the formulation of interviews with its owner manager, for data collection. Tourism is a phenomenon that has been strengthened over the years with increasing intensity and emerging in a greater number of destinations around the world. It can be understood as a set of activities carried out by human beings while traveling and staying in places other than their usual environment, for leisure, work or other reasons. In addition, it is an economic activity that has an impact on society, not only because of its economic activity but also because of the large number of people who carry it out and because of its wide geographical distribution. It can be concluded that a strategic marketing plan for the Hostería Verde Canandé is of vital importance, since, by strengthening and promoting its resources, employment fields will be opened for the adjacent inhabitants, so that the tourism sector will enhance the economy of the sector and the province of Esmeraldas.

• Autore principale: Garcia Espinoza, Bryan Jonnier (author)
• Natura: bachelorThesis
• Pubblicazione: 2022
• Soggetti: Turismo; Marketing; Promocionar; Recursos
• Accesso online: http://dspace.utb.edu.ec/handle/49000/13539