Análisis comparativo de las campañas publicitarias del día de la madre 2023 realizadas por “RM” y “De Prati”

Mother's Day campaigns tend to be popular for improving sales, therefore, this research presents a comparative analysis of the Mother's Day advertising campaigns of RM and De Prati, in order to provide beneficial information for both the brands themselves and for those who study the advert...

• מחבר ראשי: Solis Buenaire, Kimberly Galicia (author)
• פורמט: bachelorThesis
• יצא לאור: 2023
• נושאים: Campaña publicitaria; Día de las Madres; RM; De Prati
• גישה מקוונת: http://dspace.utb.edu.ec/handle/49000/15067