Procesos comerciales para la Librería y Bazar Silvita ubicado en la ciudad de Babahoyo.

The present case study called "Commercial Processes in the Silvita Bookstore and Bazaar located in the city of Babahoyo, period 2021", which aims to analyze the influence of commercial processes, not only on the processes of purchase – sale, but on customer satisfaction. It is a company dedicated to the commercialization of school and bazaar articles, which, although it has been in the market for many years, I can identify some weaknesses that the business presents, such as: it fails to attract new customers, poor marketing strategies, inadequate customer service and poor quality in the service, it is for this reason that the company wants to analyze and optimize the strategies that are used to carry out a correct management of business processes. To publicize the reasons that gave rise to the problems presented by the company, a deductive method was used, which allowed the analysis of the information collected on the management of the company's business processes, through an interview that was applied to the owner to know what are the techniques they implement to improve the relationship with customers, which announced that the company does not implement any strategy due to ignorance and not wanting to waste time or money, in conclusion the Bookstore and Bazaar identifies that the commercial processes in an organization result in producing greater value to the company and improving the conditions of the company in both administrative and operational areas.

• Autor Principal: Zapata Castro, Keila Juleidy (author)
• Formato: bachelorThesis
• Publicado: 2022
• Subjects: Procesos comerciales; Técnicas; Relación con los clientes; Satisfacción del cliente
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/13001