Análisis de contenido fotográfico en redes sociales: Caso Universidad Técnica de Babahoyo
The following research work aims to analyze the composition of the photographs published on the social networks of the Technical University of Babahoyo. For its compliance, the Facebook Fan Page "Technical University of Babahoyo-Oficial" was accessed since it is currently the official chan...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Ձևաչափ: | bachelorThesis |
| Հրապարակվել է: |
2022
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| Խորագրեր: | |
| Առցանց հասանելիություն: | http://dspace.utb.edu.ec/handle/49000/13052 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Ավելացրեք ցուցիչ | Ամփոփում: | The following research work aims to analyze the composition of the photographs published on the social networks of the Technical University of Babahoyo. For its compliance, the Facebook Fan Page "Technical University of Babahoyo-Oficial" was accessed since it is currently the official channel where the activities of the University carried out by the Communication Directorate are transmitted. The methodological design of this research is concretized in two phases: First a descriptive research was carried out (observing and describing the publications with photographic content in the Fan Page of the Technical University of Babahoyo). Secondly, it was analytical (analysis and evaluation of photographic contents through a photographic analysis sheet). The methodology applied was qualitative and quantitative; since techniques were used in the analysis of photographic content. 20 publications were extracted that in total contained 60 photos that showed the different activities of the institution such as: talks / conferences, agreements / collaborations, events, photos of the institution's facilities, student photos, practice of academic activities, being the photos of the installation of the institution of greater presence due in part to the improvement activities in the institution for a safe return to face-to-face classes, however, the photos of greatest interaction and acceptance among students are those that represent events where they participate or of the photos that refer to them and their academic activities. Regarding the photographic technique, the framing of general plane and three-quarter plane are the most used by UTB photographers, always highlighting the people or group of people in a set or the activity carried out, natural lighting, a normal angle, a neutral tonality are technical aspects that stand out among the photographs published on the fan page. |
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