PLATAFORMAS DIGITALES EN EL TURISMO Y SU IMPLICACIÓN EN LA TRANSFORMACIÓN DEL MARKETING TURÍSTICO DEL CANTÓN QUEVEDO AÑO 2022.

Tourism is a means of sustainable development in Ecuador, as a social phenomenon it has a great impact on the cultural growth of a people, both those who It has a great impact on the cultural growth of a people, both those who export tourism, as well as those who receive it. The general objective of this research was to implement a strategy for the transformation of tourism marketing through digital platforms. The lack of technology implementation in the tourism sector leads to the fact that many areas with this potential are not properly exploited to the fullest because the population in general has little or no information about them, in this study was analyzed through analytical, deductive and inductive methods, along with the types of research and field development through the application of a survey in which it was determined that 75% of respondents said they like to perform tourist activities and often invite friends from other cities to participate, 68% know the tourist sites within the city, 85% check on the internet what tourist sites a city offers before traveling, 70% make hotel reservations online before traveling, 95%, it is visible that people use digital innovations for their tourism activities so it is very important to enhance this as it will allow the population to benefit and improve the economy of families engaged in this area.

• Hlavní autor: Aguirre Briones, Jimmy Samuel (author)
• Médium: bachelorThesis
• Vydáno: 2022
• Témata: Turismo; Marketing; Plataformas Digitales
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/13668