Gestión de ventas en la empresa Ferretería Gaibor
In the period that the pandemic was manifested by the Covid-19 virus, the company "Ferretería Gaibor " took new sales policies to achieve that their products are sold and in this way not to lose their customers, the company was perfected and changed its way of sale, transmitting security a...
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| Format: | bachelorThesis |
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2021
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| Online Zugang: | http://dspace.utb.edu.ec/handle/49000/9192 |
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| author | Cabezas Peñafiel, Kimberly Janeth |
| author_facet | Cabezas Peñafiel, Kimberly Janeth |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Lozano Chaguay, Luis |
| dc.creator.none.fl_str_mv | Cabezas Peñafiel, Kimberly Janeth |
| dc.date.none.fl_str_mv | 2021-05-18T20:17:27Z 2021-05-18T20:17:27Z 2021 |
| dc.format.none.fl_str_mv | 26 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/9192 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Gestión Calidad Planificación Estrategias |
| dc.title.none.fl_str_mv | Gestión de ventas en la empresa Ferretería Gaibor |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | In the period that the pandemic was manifested by the Covid-19 virus, the company "Ferretería Gaibor " took new sales policies to achieve that their products are sold and in this way not to lose their customers, the company was perfected and changed its way of sale, transmitting security and reliability, with the sole purpose of obtaining favorable results to maintain the stability of its business. Qualitative and quantitative methodology was used for the present research, qualitative methodology helped to understand the social phenomenon and its characteristics, while the Quantitative method helped to detail which were the results obtained through the balance sheet and the statement of result where it was reflected a considerable decrease in sales, the application of two financial reasons such as inventory rotation and profit margin. It can be concluded that the pandemic significantly affected sales in 2020 compared to 2019, being this one of the fundamental factors that helped and identified the shortcomings obtained by the Company “ferretería Gaibor”, which will help us to implement new management and sales strategies. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_fdd884556babe8399a730bbcf9781e37 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/9192 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2021 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Gestión de ventas en la empresa Ferretería GaiborCabezas Peñafiel, Kimberly JanethGestiónCalidadPlanificaciónEstrategiasIn the period that the pandemic was manifested by the Covid-19 virus, the company "Ferretería Gaibor " took new sales policies to achieve that their products are sold and in this way not to lose their customers, the company was perfected and changed its way of sale, transmitting security and reliability, with the sole purpose of obtaining favorable results to maintain the stability of its business. Qualitative and quantitative methodology was used for the present research, qualitative methodology helped to understand the social phenomenon and its characteristics, while the Quantitative method helped to detail which were the results obtained through the balance sheet and the statement of result where it was reflected a considerable decrease in sales, the application of two financial reasons such as inventory rotation and profit margin. It can be concluded that the pandemic significantly affected sales in 2020 compared to 2019, being this one of the fundamental factors that helped and identified the shortcomings obtained by the Company “ferretería Gaibor”, which will help us to implement new management and sales strategies.In the period that the pandemic was manifested by the Covid-19 virus, the company "Ferretería Gaibor " took new sales policies to achieve that their products are sold and in this way not to lose their customers, the company was perfected and changed its way of sale, transmitting security and reliability, with the sole purpose of obtaining favorable results to maintain the stability of its business. Qualitative and quantitative methodology was used for the present research, qualitative methodology helped to understand the social phenomenon and its characteristics, while the Quantitative method helped to detail which were the results obtained through the balance sheet and the statement of result where it was reflected a considerable decrease in sales, the application of two financial reasons such as inventory rotation and profit margin. It can be concluded that the pandemic significantly affected sales in 2020 compared to 2019, being this one of the fundamental factors that helped and identified the shortcomings obtained by the Company “ferretería Gaibor”, which will help us to implement new management and sales strategies.En el periodo que se manifestó la pandemia por el virus del Covid-19, la empresa “Ferretería Gaibor” tomo nuevas políticas de ventas para lograr que sus productos sean vendidos y de este modo no perder a sus clientes, la empresa se fue perfeccionando y cambió su forma de venta transmitiendo seguridad y confiabilidad, con la única finalidad de conseguir resultados favorables para mantener la estabilidad de su negocio. Para la presente investigación se utilizó la metodología Cualitativa y cuantitativa, la metodología cualitativa ayudó a entender el fenómeno social y sus características, mientras que el método Cuantitativo ayudó a detallar cuales fueron los resultados obtenidos a través del balance general y el estado de resultado donde se reflejó una disminución considerable en las ventas, conjunto a la aplicación de dos razones financieras tales como la rotación de inventarios y el margen de utilidad. Se puede concluir que la pandemia afectó de manera notoria y significativa a las ventas en el año 2020 a comparación con el año 2019, siendo esta uno de los factores fundamentales que ayudó y permitió identificar las falencias que obtuvo la empresa ferretería Gaibor, lo que nos ayudara a implementar nuevas gestiones y estrategias de ventas.BABAHOYO: UTB, 2021Lozano Chaguay, Luis2021-05-18T20:17:27Z2021-05-18T20:17:27Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis26 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9192esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:14:48Zoai:dspace.utb.edu.ec:49000/9192Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:22:32.920955Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Gestión de ventas en la empresa Ferretería Gaibor Cabezas Peñafiel, Kimberly Janeth Gestión Calidad Planificación Estrategias |
| status_str | publishedVersion |
| title | Gestión de ventas en la empresa Ferretería Gaibor |
| title_full | Gestión de ventas en la empresa Ferretería Gaibor |
| title_fullStr | Gestión de ventas en la empresa Ferretería Gaibor |
| title_full_unstemmed | Gestión de ventas en la empresa Ferretería Gaibor |
| title_short | Gestión de ventas en la empresa Ferretería Gaibor |
| title_sort | Gestión de ventas en la empresa Ferretería Gaibor |
| topic | Gestión Calidad Planificación Estrategias |
| url | http://dspace.utb.edu.ec/handle/49000/9192 |