La feria de la cosecha del maíz como estrategia de promoción turística del cantón Ventanas

This research will analyze the Tourism promotion strategy of the corn harvest fair of the Ventanas canton, Los Ríos province, the promotion strategies are of the utmost importance in this way it will help the development of tourism in a finished place relying on tourism marketing It is possible to promote this type of fairs that are traditional for the Canton Ventanas, the objective of this research is to identify the tourist promotion strategies for the corn harvest fair of the Canton Ventanas in order to motivate the inhabitants of the canton and its surroundings to participate in this event that provides economic income to the canton by attracting many tourists. The case study has the following research methodology such as quantitative and qualitative, applying descriptive and exploratory methods, the survey was implemented with 120 people and an interview, the use of bibliographic documentary research was applied in which relevant information was obtained. Regarding the strategies to be used to promote the window corn fair, it is concluded that it is important to maintain a constant dialogue with the authorities involved in this fair so that they apply new promotion strategies that maintain constant innovation in accordance with the new trends in the world, today are social networks since it is at its peak to implement it through videos of influencers advertising, in this way the visit of tourists to the cantón Ventanas will rise significantly.

• Autor principal: Miranda Molineros, Michael Joel (author)
• Format: bachelorThesis
• Publicat: 2021
• Matèries: Turismo Cultural; Promoción turísticas; Estrategias; , Feria del maíz
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/10641