Niveles de ventas en la Heladería Stefy Gelato de la Parroquia Isla de Bejucal

Sales or sales volumes are fundamentally important since the survival of a company or business depends on this variable, in this sense, sales are really substantial for Stefy Gelato ice cream parlor, given that they are a process that allows the owner of the business or company meets the demands of customers and in turn can obtain permanent benefits. In this framework, the sales levels of the ice cream parlor have been analyzed, in order to know the variations that it has had during its period of service in the “Isla de Bejucal” parish. For the proper treatment of the present object of study, a deep investigation was carried out in order to obtain data that corroborates the problems raised within the case, thus the qualitative methodology was also used, hand in hand with the information collection instruments, these being the survey and the interview, with which the influencing factors, the reasons and each one of the problems that intervened in the low level of sales in the business are identified and described. The study is framed under the guidelines established by the Technical University of Babahoyo with which it has been tried to establish and know the problems raised in the Stefy Gelato ice cream parlor, and for the treatment of the project together with the proper obtaining of data that corroborates what is established in In the study, the main sources of information have been: the owner of the business, Mrs. Mariuxi Salcedo, who has attentively provided the sample of entries and exits that help to verify the low performance of sales levels and, as a second source, clients frequent users of the products offered by the ice cream shop.

• Main Author: Avilés Cercado, Amanda Roxana (author)
• Format: bachelorThesis
• Published: 2021
• Subjects: Venta; Heladería; Empresa; Pandemia
• Online Access: http://dspace.utb.edu.ec/handle/49000/9422