Desarrollo de un plan estratégico de marketing para la carrera de ingeniería comercial en la “Universidad Técnica de Cotopaxi” de la ciudad de Latacunga, provincia de Cotopaxi, en el período 2013- 2018
The present investigation pretend to develop a strategic plan of marketing for Commercial Engineering Career in order to achieve a guide for daily activities in that way this process was made: at first chapter, a research it is raising about antecedents which ones let defining and delimit the proble...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2172 |
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Add Tag | Summary: | The present investigation pretend to develop a strategic plan of marketing for Commercial Engineering Career in order to achieve a guide for daily activities in that way this process was made: at first chapter, a research it is raising about antecedents which ones let defining and delimit the problem, add some basic questions are established for job developing and after the frame work is ended. At the second chapter, the investigative methodology was developed by the use of techniques and some instruments for collecting data…. |
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