Plan de negocio para la creación de una empresa productora y distribuidora de infusiones de la “Clitoria Ternatea”.
In Ecuador the development of the tea and infusions industry has been growing in recent years, this due to new trends in food consumption and healthy products, in context this project aims to design a business plan for the creation of a microenterprise dedicated to the processing of Clitoria Ternate...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2023
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| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/11139 |
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Agregar Etiqueta | Sumario: | In Ecuador the development of the tea and infusions industry has been growing in recent years, this due to new trends in food consumption and healthy products, in context this project aims to design a business plan for the creation of a microenterprise dedicated to the processing of Clitoria Ternatea leaf for the production of infusion tea in boxes of 25 sachets, This research is carried out in order to know the viability and feasibility of implementing this company in the area of El Carmen, Manabi as a production area, while the distribution area will be in Latacunga city. The methodology used in this research is quantitative because it provides information on certain indicators of tastes and preferences, allowing to know the level of market acceptance of the product through the survey instrument, then as for the market study conducted to 375 people we obtained that our customers are comprised between young people and adults between 20 to 50 years, in turn 85,8% were observed with favorable responses to the interest in purchasing our product, and 96,5% with an answer of yes as to whether they would consume the product, in context and after analyzing the surveys we determined an offer of 252.322,00, a demand of 285.886,00 and an unsatisfied demand of 33.564,00, all these values considered in boxes, then with the aforementioned value was calculated the production capacity which is 32.256,00. Finally, according to the financial analysis in which the feasibility of the project was verified, the values of the financial indicators such as IRR of 28%, NPV of 14,297.25, a cost benefit ratio of $ 2.01 and a PRI of 2 years and 7 months were obtained. After analyzing the financial results obtained and taking into account the assumptions assumed, it is concluded that the project is viable. |
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