Estrategias de marketing para el incremento de ventas en la procesadora de lácteos 3k de la parroquia Pucayacu cantón La Maná.

La Maná is one of the seven cantons of Cotopaxi province, most of this canton is covered with pastures; areas that are destined for cattle feeding in the rural parishes where cattle farming predominates by having an excellent milk production so that is why dairy companies emerged. The current investigative was focused on the lack of digital advertising in the 3K Dairy Processor, for that reason an analysis of internal and external factors was carried out in order to identify the situation. According to this, it was identified not only the mismanagement of social networks, but also the lack of strategies to face the low sales that the processor has been reporting; with this antecedent a general objective was considered: To determine the marketing strategies for increasing the sales and improving the income of the 3K Dairy Processor of the Pucayacu parish, La Maná canton. To carry out the development of the research, the following methods were used: the theoretical and deductive method, type of research, field, bibliographical, and descriptive. In addition, the research techniques were: direct observation, interview, and survey with a population of 62 clients to whom the surveys were applied. The obtained results from the 3K Dairy Processor indicated that marketing strategies are not being used to increase sales. The proposal is focused directly on the development of these strategies to improve the current conditions of the processor, and to make the brand recognized by getting the products.

• מחבר ראשי: Chicaiza Sigcha, Kerly Yomaira (author)
• מחברים אחרים: Chiguano Guamangate, Etaña Karina (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: ESTRATEGIAS DE MARKETING; VENTAS; PROCESADORA Y LÁCTEOS; MARKETING; ADMINISTRACIÓN EMPRESAS
• גישה מקוונת: http://repositorio.utc.edu.ec/handle/27000/10115