Análisis semiótico de la publicidad en productos de limpieza y bebidas alcohólicas.
In the present Project a semiotic analysis was carried out on the advertising of Rexona Men and Cerveza Pilsener, identifying the different stereotypes used in their advertisements. This project is important because it is directly related to the study of the advertising message, the different invest...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2019
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://repositorio.utc.edu.ec/handle/27000/5835 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | In the present Project a semiotic analysis was carried out on the advertising of Rexona Men and Cerveza Pilsener, identifying the different stereotypes used in their advertisements. This project is important because it is directly related to the study of the advertising message, the different investigations carried out previously identified mostly inappropriate presentations within the advertisements determining the ads do contain different discriminatory messages. The study is done from the perspective of gender in advertising Rexona Men and Cerveza Pilsener, along with a semiotic analysis in advertising, which helped to understand the different visual messages and have a better knowledge about the product. It was also determined that there are different negative stereotypes in the advertising messages. The methodology used in the project was qualitative and quantitative, which helped to collect information, with the use of different instruments such as; the observation sheet and the survey. With the observation sheet we identified the different gender dimensions that each advertising contains through the years, which were defined as; xenophobia, sexism, machismo, feminism, racism, subordination and discrimination, it could be determined that there is gender violence. Meanwhile, the survey helped to determine the degree of acceptance of the advertising messages, which was applied to the different university students, obtaining different results, allowing to say that they did not have a clear concept of the messages consumed. The contribution of this research to society are the different semiotic analyzes in Rexona Men and Cerveza Pilsener advertising, the importance is to understand how these messages are perceived through the advertisements, same thad help determine if the message is positive or negative. The direct beneficiaries of the project were different students of the Technical University of Cotopaxi, since the majority of young people are related to these two products, therefore the results obtained by them are real. |
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