Plan estratégico para mejorar las ventajas competitivas de la corporación chochitos de casa, ubicada en la parroquia Tanicuchi, de la ciudad de Latacunga, período 2015-2018

This research aims to give a strategic direction to the "HOME CORPORATION pussies" with the use of a tool called fourth war (stakeholder analysis / STOKEHOLDERS, PEST trends, competitive analysis and internal analysis) obtaining as a result the critical problems (weaknesses) and competitio...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Muñoz Hidalgo, Bárbara Yadira (author)
מחברים אחרים: Quishpe Rivera, Maritza Alexandra (author)
פורמט: bachelorThesis
שפה:spa
יצא לאור: 2015
נושאים:
גישה מקוונת:http://repositorio.utc.edu.ec/handle/27000/2202
תגים: הוספת תג
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תיאור
סיכום:This research aims to give a strategic direction to the "HOME CORPORATION pussies" with the use of a tool called fourth war (stakeholder analysis / STOKEHOLDERS, PEST trends, competitive analysis and internal analysis) obtaining as a result the critical problems (weaknesses) and competitions advantages (strengths) of the company making the diagnosis of the industry will respond to the various risks generating the same implementing strategic objectives….