Estrategias de comercialización y su impacto en las ventas de la Cooperativa de Consumo de Artículos de Primera Necesidad La Maná Ltda. 2022.

The present research work was developed in the Consumer Cooperative of Basic Necessity Articles "La Maná Ltda.", located in the Province of Cotopaxi, La Maná cantón, the same one that is dedicated to the commercialization of basic necessity products and sale of food, the study proposed the analysis of the marketing strategies applied in the place, then the sales volume is determined by reviewing their annual income and, finally, the marketing strategies are developed with a focus on the place that allows promote the offered products. The methodology used was of a deductive type, since in this investigation general topics were analyzed in order to conclude with a particular study focused on the needs of the Cooperative. Two study actors were considered, for which the following data was worked on: 200 merchants and a sample of 381 users of this organization from the La Maná cantón. The data collected shows that the cooperative does not currently have marketing strategies and that its sales volume has decreased by up to -16% in 2020, so according to the current problems, marketing strategies were designed based on the plaza in order to strengthen and potentiate the cooperative, allowing it to be more competitive and profitable in the market of La Maná cantón.

• Main Author: Ojeda Ortiz, Diana Maribel (author)
• Other Authors: Rogia Palomo, Jenniffer Jacqueline (author)
• Format: bachelorThesis
• Language: spa
• Published: 2022
• Subjects: COMERCIALIZACIÓN; PLAZA; DISTRIBUCIÓN; VENTAS; ESTRATEGIAS; ADMINISTRACIÓN DE EMPRESAS
• Online Access: http://repositorio.utc.edu.ec/handle/27000/8656