Plan estratégico para desarrollar ventaja competitiva en la carrera de ingeniería comercial de la universidad técnica de cotopaxi en el periodo 2014-2017

The development of this work aims to design a strategic plan that achieves a competitive advantage in the Race of Commercial Engineering at the Technical University of Cotopaxi. This research is to conduct a situational analysis on which to identify the main existing advantages and critical points....

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Bibliographic Details
Main Author: Guatasaca Collantes, Gabriela del Consuelo (author)
Other Authors: Guanotuña Umajinga, Wilson Xavier (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2199
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