Plan de marketing para fortalecer la imagen corporativa de la asociación de productores agrícolas “san agustín” en el cantón la maná, año 2015-2019
This research is oriented towards the realization of a marketing plan to strengthen the corporate image of the Association of Agricultural Producers "St. Augustine" in La Mana, year 2015-2019, an organization that has several years of existence in search benefit for partners with regard to...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2016
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| Schlagworte: | |
| Online Zugang: | http://repositorio.utc.edu.ec/handle/27000/3703 |
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Tag hinzufügen | Zusammenfassung: | This research is oriented towards the realization of a marketing plan to strengthen the corporate image of the Association of Agricultural Producers "St. Augustine" in La Mana, year 2015-2019, an organization that has several years of existence in search benefit for partners with regard to stability of prices and quotas of banana boxes; however this entity is little recognized by banana growers because aren´t carried out: advertising and promotional activities are carried out; to this reality arises the need to design marketing strategies that enhance corporate image and attract a greater number of farmers to meet this objective research techniques was used as surveys that aimed at staff and partners and external producers banana in the canton which allowed to have knowledge about reality in terms of popularity advertising and corporate image. |
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